Ideas

The two cathedrals in the Citadel stubbornly ring their bells two minutes apart, since each believes the other to be too early or too late respectively. This has been done for over two hundred years.

Throw in a handful of random customs - like women or men of a certain level of society being required to wear a veil or a pendant of some type.

Magic is the lifeforce of all living creatures, and it is from it that all life is made - in areas with lots of undead, magic might actually be missing or weak, which puts a whole new spin on how dangerous the undead are. Even simple zombies can be troublesome if you're relying on mages and you hit a pocket of undead making a low-magic zone...

How about a dragon how cheerfully rules over a kingdom; his people all know him for what he is, and dragons are looked upon as wise and benevolent creatures. Dragonslayers from other kingdoms coming to free it from 'tyranny' are likely to get beaten to death by peasants with cast iron skillets.

A demon who isn't some hideous creature bent on consuming souls, bu is, in fact, a likable chap who enjoys having pleasant chats with people - trying to talk them into becoming his servants.

Someone needs the blood of a dragon, given willingly, to make a rare potion. Guess who gets hired to sweet-talk a dragon into giving up some highly powerful blood?

Faerie foods with unusual effects. Like faerie sausages that turn the eaters into wiener dogs, faerie wines that make the drinker whiny, etc. There's a table in Palladium Fantasy RPG which has a table of ideas.

The Worlds Shadow. A world in which all is dark and is a shadow of all things in the real world. And a shadow of it's former self.

An Atlantis-like island that rises from the bottom of the sea and brings magical technology with it.

When you sleep, your soul briefly returns to the place where it was created/goes to when it dies, and seeks nourishment. Everybody's soul is created with a little link (or you could say a greater entity calls it back) to that place so that it can return easily, but upon death, the soul returns via that and annihilates the link as if returns.

Also, as an added thingy, you could say the entity supplying the link, or residue of the links themselves, (whichever) is the source of all arcane power.

As they travel they notice a horrible rotten smell. As they travel it gets stronger and stronger forcing them to cover their noses and mouth less they choke on the horrible smell. Stream full of dead fish. Spawning trout die in mass quantities after they spawn littering areas with dead fish dying and deteriorating in the sun.

As they travel they notice a horrible rotten smell. As they travel it gets stronger and stronger forcing them to cover their noses and mouth less they choke on the horrible smell.A small goblin tribe preparing a wedding feast. The wedding is between two tribes as a gesture for peace, if the PC's intefere, feirce fighting could break out.

As they travel they notice a horrible rotten smell. As they travel it gets stronger and stronger forcing them to cover their noses and mouth less they choke on the horrible smell. Rotting animal carcass that has been ripped apart and tracks all over, covered in maggots.

In nature, for instance, a rhino has flies and ticks etc, that live on the hide and live off the blood. Rhino will visit and lie in ponds where turtles will clean the underwater portion of the ticks and a species of bird will clean the the top of ticks and other parasites. What if where the characters camp there were a species of animals that lived off wounds of the creatures. PCs camp. Anybody with wounds on there body are soon covered with small rodent - insect - shadows - whatever. Would immediately see it as a threat I would imagine. But perhaps one of the wounded didn't wake up when it happened, and when they did finally wake they were completely healed. Perhaps somebody was warned of something attacking them but they were able to notice that the wound was actually getting smaller instead of larger. Or maybe they successfully beat the creatures off them and don't notice an improvement, marking this place never to rest at ever again....later learn that villagers send their wounded there but they keep it a guarded secret because they don't want all the attention or traffic and what comes with such a special gift. Could turn into something more too if characters decide to start blabbing about it.

The PC's enter a town amid a giant celebration, the Spring Wedding Festival. Unmarried men and women from all over the provinces gather her every spring to be matched by the most sacred matchmaker ever to live, Holly Lovard. Holly is now ancient and must be carried everywhere she visits and rumors are that this will be her last visit to the Wedding Festival so any matches made this spring will be doubley blessed.

Enter PC's, wrong place at the wrong time. Molly sees one of them, calls him/her out of the crowd and that are unable to resist the push and pull of the mob. Brought in front of Molly Lovard, the PC is declared the lifemate of <insert anybody>.

Could be the king's daughter, a peasant, member of the thieves guild. Could be anything to add a twist to an already building plot, or just throw the characters into an awkward situation.

Something lives in the fog in a certain region and travels with the fog. Kidnaps or kills, or is simply heard and 'felt'. ... fog is rising, heed the warnings the elders spoke!

A revolt or attack happens against a strong city/kingdom. All the losers of the battle that can be captured are brutally crucified along the roads that enter the kingdom to show their strength and as a demonstration of what happens to their enemies. ... a long road, decorated with hundreds of dying crucified soldiers... You see them bleeding, you hear them screaming and whispering for help. Do you really want to enter this reportedly peaceful kingdom?

Small tavern in an out of the way town. Serve a wonderful delicacy that is simply outstanding. It is a creamy white consistancy, sweet, good to eat alone or a sweetener on any dessert. If the explore or ask they are shown where they get it. They breed a group of large catipillars or some other type of insect that basically spit the product onto a setup that they created for that particular reason. Or maybe the delicacy is the byproduct of feeding them something. Instead of city can be a traveller offering the food.

Mining in a certain area turns all exposed skin (maybe just parts that are actively disturbing the chemicals that cause the reaction) of the those doing the mining to a dark blue color. Will wear off taking as many years/days spent in the mine. ... meeting a party of blue-skinned humans armed with pick-axes etc. Strange disease? Demon offspring? Curse? If they meet only one ex-worker, they will very carefully listen to any stories he says, no matter if drunken or insane, or just makes up to get a beer.

Diseased people, (leprosy or any other such fear inducing disease) when traveling, will often times wear a cloak that entirely covers their body and ring a bell as they travel, used as a warning for any others to stay away. Could be used for a disguise or safe passage. ... you meet strangely cloaked people, sometimes ringing a bell. 'Please give us something to eat, mighty heroes!' This is time to show how good they are.